This is the eternal debate for every new client we work with. If you only had a $1,000 budget for a brand new project, where would you put it?
- Google Ads (PPC): Instant traffic, immediate data, but the moment you stop paying, the traffic stops.
- SEO (Content): Slow burn, takes 3-6 months to kick in, but provides long-term organic ROI.
With the recent AI Overviews in Google Search, is SEO becoming too difficult for small players?
I’d love to hear your strategies. Do you mix both, or go all-in on one?
